{HERMèS' SUCCESS HAS ACTUALLY BEEN DRIVEN BY SCARCITY

While a lot of deluxe brand names drive direct exposure via social networks advertising, star partnerships and style programs, Hermès which began as a saddlery and which still hand-stitches the lion's share of its natural leather bags hasn't. Its main items have not transformed much in decades; it does not have TikTok, and doesn't give stars cost-